Sydney · Austin · Los Angeles

Dispatches from the always‑on workday.

Practical writing on AI, automation, and the systems that run businesses — field‑tested across three time zones, published as we learn it.

20 entries

What Is a Forward Deployed Engineer?

A forward deployed engineer works inside your business: learns how it runs, builds in place, and stays on. Where the role came from and who gets one.

AI Education · 7 min

Your AI Isn't Dumb. It Has Amnesia.

MIT found the core barrier to enterprise AI isn't intelligence, infrastructure or talent. It's memory. Here's what continuity looks like in practice.

AI Strategy · 6 min

AI Automation ROI for Mid-Market Professional Services Firms

How consulting, accounting, legal, and engineering firms measure AI automation ROI when the product is billable time — what gets automated, realistic timelines, and the utilization math most vendors skip.

AI Automation · 12 min

Why Your AI Pilot Will Stall in Month Three

Five reasons SMB AI pilots die before month three — and the one upstream decision that prevents four of them from happening at all.

AI Strategy · 5 min

When small AI beats big AI

You probably don't need GPT-5. A practical guide to when a small specialised model is faster, cheaper, more private, and good enough for SMB workflows.

AI Implementation · 5 min

How to Tell If Your AI Is Still Doing Its Job

A non-technical guide to catching AI drift before customers do. Three weekly checks any SMB owner can run — no engineers required.

AI Implementation · 5 min

How to Build an AI Proof of Concept in 2 Weeks

A practical guide to AI proof of concept development — scope, build, and evaluate in two weeks with clear success criteria and a go/no-go framework.

AI Implementation · 13 min

Is Your Business Ready for AI? 7 Signs

How to tell if your business is ready for AI: 7 clear signs you're ready to act, with real-world examples and a free 2-minute readiness assessment.

AI Strategy · 8 min

AI Workflow Automation: How It Works

AI workflow automation explained: what it is, how it works, and which processes mid-market businesses should automate first. A practical starting guide.

AI Automation · 11 min

How to Calculate AI Automation ROI

Calculate AI automation ROI with a four-input framework — time savings, error reduction, revenue enablement, and cost avoidance. Includes a worked example showing $66K+ annual benefit from a single process.

AI Strategy · 13 min

AI Automation ROI for Mid-Market Business

How mid-market and mid-size businesses measure AI automation ROI — where the returns come from, how fast they arrive, where to start, and the common mistakes to avoid.

AI Automation · 10 min
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